Emotions - A visualisation
bachelor thesis theory

Design Theory | Graphic Design | Editorial Design

Everything people notice, consider and use, is seen through the „emotional lense“ which continuously biases the reality. Emotions are depending on personal experiences, the social context, the enviroment, and the culture. They dominate the decision-making, attract attention, and improve the memories of some experiences while others are disappearing.

Design seems obviously about the visible, but in fact it aims at the unconscious. Emotions are based on experiences and any design - whether intended or not - is emotional.

I have explored this very interesting and essential topic. Besides examining relevant literature in this field, a survey and different experiments were used for an empirical analysis.

My visualisations of particular affects can be found in the practical report of my thesis.

For this project I was working under professional supervision of Prof. Thomas Rempen.